This packaging project for Mateo’s Gourmet Salsa represents a dynamic rebranding effort that seamlessly merges the essence of the Old West with the vibrancy of modern salsa culture. The label features a captivating western landscape, evoking the spirit of wide open spaces and rustic charm. The color palette, includes bold and bright hues. At the heart of the design, a rugged cowboy illustration serves as the emblematic logo, embodying the brand’s commitment to bold flavors and rough, unapologetic authenticity. I infused traditional elements with a fresh and vibrant visual language, creating a salsa label that not only stands out on the shelf but also tells a story of flavor, tradition, and the untamed spirit of the Wild West.