Chateau de Paws is a luxurious pet hotel nestled in the heart of Manhattan, New York, known for offering unparalleled pet accommodations inspired by French opulence and hospitality. Chateau de Paws represents a sanctuary of indulgence and elegance for pets, encapsulating the spirit of French luxury. The brand symbolizes a commitment to providing pets with the same level of comfort and attention to detail that their owners expect in upscale Manhattan living. The branding campaign will employ a tone that exudes sophistication, warmth, and exclusivity. The aesthetics will incorporate a color palette of rich, muted tones, elegant fonts, and imagery that showcase pets in regal surroundings, echoing the French chateau theme. The branding incorporates French phrases and pet related puns to establish a distinctive personality. Ephemera include: promotional products and packaging. I created custom hand drawn illustrations of the pet hotel and imagery. As well as the logo and various mockups.