JLL Retail tapped The Dealey Group for a new shared consumer campaign that would be equally effective for a wide range of shopping centers in vastly different markets and geographies across the U.S. and Canada. The Delightfully concept was rolled out into two distinct art directions: one for everyday lifestyle shopping centers, and another for more upscale fashion centers. Each art direction needed vast flexibility that would allow centers to customize assets for seasonality and a variety of uses, ranging from promoting fashion and dining tenants to events and activations, and even property maintenance signage.

During my internship, I worked on digital and print assets for the everyday lifestyle art direction. This included social posts, signage, seasonal assets, e-blast headers, and website collateral.